Job Description

Requirements:

• Bachelor's degree or higher in English, marketing, communications, or a related field; advanced degrees or certifications in content strategy or digital marketing are a plus.
• Fluency in English as a working language; previous overseas study or work experience is highly preferred.
• A minimum of 7-10 years of relevant experience in content creation, copywriting, and content strategy, with at least 3-5 years in a leadership or managerial role.
• Proven ability to develop and execute content strategies that drive engagement, brand awareness, and business growth.
• Exceptional writing, editing, and proofreading skills, with a keen eye for detail and a strong command of grammar and style.
• Strong strategic thinking and creative abilities, with experience in defining and highlighting product selling points and keywords effectively.
• Excellent research skills and the ability to write clear, concise, and compelling content.
• Strong analytical skills with the ability to interpret data and insights to inform content strategy and decision-making.
• Outstanding communication, collaboration, and leadership skills, with the ability to manage multiple projects and deadlines simultaneously.
• A proactive, self-motivated, and results-driven approach to work, with the ability to thrive in a fast-paced and dynamic environment. Responsibilities:
• Develop and oversee the execution of a comprehensive content strategy that aligns with the company's brand, marketing, and business goals.
• Lead the content team in the creation of high-quality, engaging content across various channels, including brand marketing, product marketing, promotions, social media, blogs, and more.
• Establish and enforce content style guidelines and standards, ensuring all content adheres to a consistent voice, tone, and style that reflects the brand.
• Collaborate closely with the marketing, product, and creative teams to ensure content consistency, alignment, and strategic messaging across all platforms.
• Proofread and approve external media releases, ensuring accuracy and consistency in promoting corporate culture and brand image.
• Refine and enhance the brand content guide and styling, ensuring all content adheres to established standards and effectively communicates the brand's voice and message.
• Analyze content performance metrics and market trends to refine and optimize content strategies and initiatives.
• Mentor and develop the skills of junior content creators and copywriters, fostering a collaborative and high-performing team environment.
• Stay current with industry trends, best practices, and emerging technologies to keep the company's content strategy ahead of the curve.

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