Job Description

About the Role: We are seeking a detail-oriented and data-savvy Marketing Analyst to join our growing team. This role is integral to driving operational efficiency, marketing insights, and sales alignment at Diversitech Global. The ideal candidate will have a strong analytical mindset and a passion for uncovering insights that optimize our sales and marketing efforts. Key Responsibilities:

• Cross-Team Collaboration: Create and manage monthly content and operational plans involving Marketing, Sales, and RevOps teams.
• Performance Tracking: Use tools like Google Analytics and Google Tag Manager to measure campaign effectiveness, track website activity, and set up detailed conversion tracking.
• KPI Analysis: Monitor key metrics (e.g., CTR, CVR, CAC, LTV, and ROI) to evaluate campaign success and customer acquisition efficiency.
• Data Visualization: Leverage SQL, Looker Studio, or similar tools to create actionable reports for web traffic, social media performance, and lead generation activities.
• Problem-Solving: Analyze campaign results to identify areas for improvement, troubleshoot low conversions, and propose data-driven strategies to optimize outcomes.
• Content Insights: Collaborate with marketing teams to tailor reports that provide insights into social media, email campaigns, and content strategies.
• Data Ownership: Ensure data accuracy and completeness in reports, address gaps, and propose solutions for inaccessible data.
• Learning and Growth: Stay up-to-date on the latest trends, tools, and technologies in marketing analytics and RevOps.

• Strong knowledge of key marketing metrics and formulas (e.g., CTR, CVR, CAC, LTV, ROI).
• Hands-on experience with Google Analytics, Google Tag Manager, SQL, and visualization tools (Looker Studio preferred).
• Ability to collaborate across departments and balance competing priorities.
• Passion for using data to inform decisions and solve challenges.
• Proactive and organized, with excellent communication skills.

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